Infrastructure for
growth and compliance.
Digital product passports, global compliance, and consumer engagement for brands of any size.
Welcome to the future of fashion.
Tracy offers a unified platform for product compliance, traceability,
and customer engagement.
Compliance by Design
Global regulations are shifting. We handle the complexity of ESPR and ESG mandates so you can focus on your product.
Scale Without Friction
From a single collection to millions of units. Our infrastructure is built to grow as fast as your brand does.
Beyond the Label
We don't just provide a QR code; we provide a direct, digital relationship between you and your customer.
The story of a garment shouldn’t end at checkout.
Every product has a past, a present, and a future.
Tracy ensures you see it all.
The Digital Twin
A secure identity for every item. Create a cloud-based digital twin for every physical product you produce, ensuring authenticity and a permanent record for the entire lifecycle.
Actionable Insights
Data that goes beyond the shelf. Understand how your products move in the real world. Track engagement, the lifecycle, and second-life interactions long after the initial sale.
Verified Provenance
Build radical consumer trust. Show your customers exactly where and how their clothes were made. Turn supply chain data into a powerful brand asset.
Active Engagement
Transform silent products into verified digital channels. Tracy extends the brand relationship throughout the entire lifecycle, unlocking exclusive post-purchase experiences.
Features & Capabilities.
Designed for scale, built for transparency.
Instant QR & NFC Integration
Connect physical products to digital twins. One scan, to unlock the infinite possibilities of a connected product lifecycle.
Complete Brand Control
Seamlessly adapt the DPP to your house codes. Your product, your aesthetic, our infrastructure.
Automated Data Sync
Effortlessly pull material, origin, and carbon footprint data from your existing systems into one unified record.
Circularity simplified
Built-in tools for repairs, resale, and recycling. Empower responsible behavior throughout the product's entire lifecycle.
Partner with Tracy,
Join our Pilot.
Secure your spot in our exclusive pilot program and prepare for 2027 today. Get a head start on regulatory-ready infrastructure with free integration support and early access to new features.
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